Hongchen group 2020 strategy press conference & CHENGONG camp 2020-2022 opening ceremony was successfully held!鸿晨集团2020战略发布会&晨功营2020-2022届开学典礼圆满举办 ！
Hongchen group 2020 strategy press conference 鸿晨2020战略发布会
On August 25, the Chinese traditional festival Tanabata Festival, at the same time, Hongchen 2020 strategy press conference was grandly held in Danyang Xiangyi hotel. With the theme of "new" Hongchen, heart to the future ", it released a number of series of new products, as well as the future strategy and layout of Hongchen group. More than 300 dealers and important guests from all over the country witnessed this important moment of Hongchen group.
8月25日，中国传统节日七夕节，与此同时，鸿晨2020战略发布会在丹阳香逸酒店隆重举办。并以““新”鸿晨，心未来”为主题，发布多个系列的新产品，以及鸿晨集团未来的战略和布局。来自全国各地的300多位经销商和重要嘉宾共同见证鸿晨集团这一重要时刻。
Mr. Zhang Jiawen, chairman 董事长张加文先生
Mr. Zhang Jiawen, chairman of Hongchen group, took the stage to deliver an opening speech. First of all, he thanked customers and friends all over the country for their sincere companionship and full support to Hongchen! Then it reviews the past 35 years. From the beginning of its establishment, Hongchen group has made steady progress towards its goal step by step, which has led to the current scale of Hongchen group. He said that in the future, under the new market challenges, Hongchen group will also keep pace with the times, comprehensively promote high-quality development and start a new journey!
鸿晨集团董事长张加文先生上台致开幕辞。他首先感谢了全国各地的客户朋友们对鸿晨的真情相伴和鼎力支持！接着回顾了35年来鸿晨从创立之初，一步步脚踏实地坚定不移的朝着目标迈进，才有了鸿晨集团如今的规模。他表示，未来，在新的市场挑战下，鸿晨集团也将与时俱进，全面推进高质量发展，开启全新的征程！
Mr. Yu Ronghai 副总虞荣海先生
Then Mr. Yu Ronghai, vice president of Hongchen group, explained the products, services, channel planning and brand development for the guests from three aspects: new series, new empowerment and new structure, so that the audience can have a deeper and comprehensive understanding of the confidence and attitude of the new brand planning, and look forward to working together to create a new starting point of Hongchen brand.
1. New series: six series
At the press conference, Hongchen launched six series of products, including xingzan, lanyue, Binyue, glory, zhenxue and gold medal garage. Next, Hongchen will take Hongchen brand + six series as the main direction of market promotion.
紧接着鸿晨集团副总虞荣海先生从新系列、新赋能、新架构3个方面为在场的嘉宾阐述产品、服务、渠道规划、品牌发展，让在场观众更加深入、全面的了解品牌新规划的信心与态度，期望携手合作，共同开创鸿晨品牌的新起点。
1.新系列：六大系列
此次发布会鸿晨推出了包括星赞、蓝悦、缤悦、荣耀、臻学和金牌车房这六个系列的产品。接下来鸿晨将以鸿晨品牌+六大系列作为市场推广的主要方向。
2. New empowerment
The whole series of lenses of Hongchen will adopt the technology of top film and water release film. The series of lenses of the gold medal garage will adopt art active ray tracing technology. The quality of Hongchen lenses will be upgraded and guaranteed!
With the empowerment of education and training, Hongchen will continue to provide comprehensive and professional visual knowledge training for agents, customers and marketing teams. Let all partners have a deeper understanding of the prospects and development of the optometry industry.
Publicity empowerment, Hongchen group will carry out corporate image publicity from multiple channels, integrate its own resources, refine a unified and excellent corporate image, and make Hongchen lens a brand trusted by consumers.
2.新赋能
鸿晨全系列镜片都将采用顶膜发水膜的工艺，金牌车房系列镜片更是采用ART主动光线追踪技术，鸿晨镜片品质升级，质量保证！
教育培训赋能，鸿晨将一如既往为代理商客户、营销团队等进行全面、专业的视光知识培训。让各位合作伙伴能更加深切的了解视光行业的前景与发展。
宣传赋能，鸿晨集团将从多个渠道进行企业的形象宣传，将自身的资源进行整合，提炼出一个统一且优秀的企业形象，让鸿晨镜片成为消费者心中信任的品牌。
3. New structure: new structure of cooperation channel model
A. Channel optimization
Hongchen brand building supports more than 30 core partners across the country to achieve win-win cooperation among partners and realize resource and value sharing.
B. Policy optimization
National policies, industrial development and high-quality products (Hongchen lenses) all promote the growth of the optometry industry. In the future, building a strategic cooperation platform and optimizing the whole industrial chain is the inevitable trend of development.
3.新架构：合作渠道模式新架构
A、渠道优选
鸿晨品牌打造扶持全国30多家核心合作伙伴，合作伙伴之间合作共赢，实现资源与价值共享。
B、政策优选
国家政策、产业发展、优质的产品（鸿晨镜片）都推动着视光行业的增长。未来，搭建战略合作平台，优化全产业链是发展的必然趋势。
Mr. Zhang Hong, general manager 总经理张荭先生
Finally, Mr. Zhang Peng, general manager of Hongchen group, said: today is the traditional Tanabata Valentine's day. On this special day, agent friends gather thousands of miles to witness the intimate feelings between Hongchen and partners! It also interprets Hongchen's new measures and trends in recent years through the gold medal garage, brand, channel win-win and other aspects. He said that Hongchen group should be both bigger and stronger. Only such enterprises can stand firm and be fearless!
最后，鸿晨集团总经理张荭先生表示：今天是传统的七夕情人节，而在这个特殊的日子里，代理商朋友们不远万里，千里相聚，共同见证鸿晨与合作伙伴亲密无间的感情！并通过金牌车房、品牌、渠道共赢等几个方面诠释了鸿晨近年来的新举措、新动向。他说到，鸿晨集团，既要做大，更要做强，只有这样的企业才能屹立不倒，无所畏惧！
The gold medal garage series represents the highest level of Hongchen lens production technology, and it is also the top priority of Hongchen's future production. From the aspects of equipment, technology and management, the gold medal garage released by Hongchen strives to be a first-class service and top-level product, and finally achieves the strength product of gold medal garage. In terms of brand, by introducing Hongchen's many measures in quality (quality control, material renewal), innovation, publicity and promotion, guests can more intuitively understand the brand-new changes of Hongchen's high attention, great investment, reshaping image and re creating brand. As the highlight of the press conference, the release of the gold medal garage pushed the press conference to the first climax.
金牌车房系列代表着鸿晨镜片生产工艺的最高水准，也是鸿晨未来生产的重中之重。从设备、技术、管理方面发力，此次鸿晨发布的金牌车房，争做一流的服务，做顶级的产品，最终成就金牌车房这一实力产品。品牌方面则通过介绍鸿晨在品质（品控、物料更新）、创新、宣传推广方面的众多举措，让嘉宾更为直观的了解鸿晨在品牌打造上的高度重视、大力投入、重塑形象、再创品牌的全新变化。作为发布会的重头戏，金牌车房的发布将本次发布会推向第一个高潮。
The strategic upgrading of Hongchen group is not only reflected in brand upgrading and product iteration, but also in channel empowerment, which will officially open a new chapter. At 2 p.m., Zhang Jiawen, Zhang Peng, Yu Ronghai and Fang Yongfei of Hongchen group came to the stage together. With the light column on the palm print of the launching platform lit up, it indicates that the 2020-2022 EMBA morning camp of Hong Kong Guanghua School of management and Hongchen group was officially launched and started perfectly. After the launching ceremony, the students of 2020-2022 morning camp were invited to take a group photo on the stage to record the starting point of their studies and the wonderful moments of empowering their lives.
鸿晨集团此次战略升级不仅仅体现在品牌升级，产品迭代，更体现在渠道赋能方面将正式开启新篇章。下午两时，鸿晨集团张加文、张荭、虞荣海、时代光华方永飞老师共同上台，随着启动台掌印上的光柱亮起，预示着香港光华管理学院&鸿晨集团2020-2022届EMBA晨功营正式启动并完美开学，启动仪式后邀请晨功营2020-2022届学员上台合影留念，记录下学业起点，为人生赋能的精彩瞬间。
Time Guanghua teacher Fang Yongfei brought the theme sharing of "self rescue of dealer enterprises under the influence of epidemic situation" 时代光华方永飞老师带来《疫情影响下的经销商企业自救》的主题分享
Good products and brands are inseparable from strong production. At this press conference, Hongchen group also specially arranged guests to visit the headquarters factory and visit the factory's production workshop, packaging, storage and advanced production equipment. In the large-scale production base and high-tech intelligent production line, the guests felt the manufacturing power and strength that Hongchen group wanted to present.
好的产品和品牌离不开强大的生产，本次发布会鸿晨集团还特别安排嘉宾们参观总部厂区，一起对工厂的生产车间、包装、仓储以及先进生产设备进行了参观考察。在规模宏大的生产基地，在高科技的智能生产线上，嘉宾们感受到了鸿晨集团想要呈现的制造力和实力。
That night, the press conference dinner was held in the banquet hall of Xiangyi hotel. The dinner scene was full of people. The on-site lucky draw is even more surprising, setting off one climax after another for the activity, and also demonstrating the strength, charm and boldness of Hongchen group. The press conference ended in a passionate dinner!
当晚，发布会晚宴在香逸酒店宴会厅举行，晚宴现场人头攒动，座无虚席。现场的大抽奖活动更是让人惊喜连连，为活动掀起一个又一个高潮，同时也彰显了鸿晨集团的实力、魅力和气魄。本次发布会在热情洋溢的晚宴中落下帷幕！
Hongchen group has been a color changing glass lens factory since it was founded in 1985. With its tenacious struggle and constant original heart, Hongchen group has become a leading enterprise in the domestic resin lens manufacturing industry. In the future, Hongchen group will, as always, seize every opportunity, meet every challenge and unswervingly build a strong brand!
鸿晨集团从1985年创立初期的一家变色玻璃镜片工厂，一路风雨无阻、披荆斩棘，凭借顽强拼搏和一颗不变的初心，直至如今成为国内树脂镜片制造行业领军企业。未来，鸿晨集团也将一如既往抓住每一次机遇，迎接每一次挑战，坚定不移打造强大品牌！
Post time: Aug-25-2021