35th anniversary of jiangsu hongchen group co., ltd.
In 2020, Jiangsu Hongchen Group Co., Ltd. will celebrate its 35th anniversary. As a successful company closely following the development of the optical industry era, it is not only a witness of each era, but also a participant of each era.
Hongchen Group, which has gone through 35 years of hard work, development, and forge ahead, has stood on the edge, gained from abandonment, and optimized the industrial structure of high-quality development. From a color-changing glass lens factory to 5 subsidiaries, A large private enterprise group with more than 1,500 employees.
Standing at the new starting point of 35 years of Spring and Autumn, what should we inherit? In the future, what do you want to open? The blueprint for the future of Hongchen Group can be expected. For Zhang Hao, who has become a new generation force in the optical industry, his father has the greatest influence on him on the spiritual level. His father has cultivated his character, will and quality, which will benefit him for life. For Zhang Hong, the "successor", his father's greatest influence on him is "innovation" and "persistence."
"If you compare an enterprise to a person, the 35-year-old Hongchen should be a pioneer with sufficient experience, solid kung fu, and courage; now standing at a new time node, I believe that Hongchen will become a person who keeps pace with the times. Integrating resources, a vigorous pioneer, and a strategist full of enthusiasm for the future!" This is the summary and expectation of Hongchen Group CEO Zhang Hao.
Not afraid of difficulties, focusing on sustainability, on the path of career inheritance, perhaps Zhang Hong is still a pioneer. But in the magnificent and ups and downs of the times, opportunities always belong to those who are prepared and brave enough to face challenges.
Q&A
In 2020, the 35th anniversary of the establishment of Hongchen Group. For a company, the 35th anniversary is a brand new opportunity for accumulation. Today, Hongchen Group has once again set foot on a new historical starting point. What enlightenment does the "pathfinder spirit" formed by the older generation leave us? As the new generation, how to inherit?
Zhang Hong: The 35th anniversary is a milestone node for Hongchen. Hongchen has grown from nothing to a certain scale. The "Pathfinders" have used their long-standing pioneering and entrepreneurial achievements to enlighten us young people. Opportunities, we must have the spirit to challenge and the character of hard work, how can there be any luck that falls from the sky? The so-called luck is the result of long-term hard work and persistence. No one can get something for nothing. The 35th anniversary should also be an important moment for our younger generations to be grateful to the predecessors for their hard work, and to inherit and carry forward their daring, hard-working and enterprising spirit.
As the new generation of relay, in addition to learning the basic skills of enterprise development, it is also necessary to learn as a corporate decision maker to think about major decisions and the direction of corporate development, and to take responsibility for decision-making. These all need to grow slowly in work practice.
Q&A
Q: Hongchen Group has more than 1,000 employees. How do you manage such a large team?
Zhang Hong: "A good company needs an excellent talent team to support." Management is actually a process of learning and exploring. The team that is the foundation of the enterprise is of unparalleled importance. We have always regarded employee development and employee benefits as one of the ultimate goals of the company's work. For example, in view of the current difficulty in employment, we divide employees into pre-90s and post-90s according to their age groups. Employees before 90s attach importance to salary and treatment, and post-90s attach importance to spiritual culture and require respect and attention. Improve the company’s system and corporate culture in response to the needs of different age groups. In recent years, through standardizing the talent management system, employees have inspired their sense of mission and belonging to the company, and gradually formed a harmonious, progressive, and upward corporate atmosphere within the company. Employees develop with the company.
Management is a science. Each enterprise must formulate different systems according to its own characteristics. No system is suitable for all enterprises. Only continuous learning and absorption and conversion into a system suitable for its own corporate characteristics. The most important point is the core management level, so in recent years, according to the actual situation of the company, well-known and professional training companies have been selected to provide point-to-point training and guidance. Not only did the company's middle and senior management cadres participate, but also the grassroots employees were on the plan. A series of training work greatly improved the company's team cohesion and combat effectiveness. As the saying goes, elite soldiers also need to be led by strong generals. He firmly believes that wolves leading a group of sheep are much better than sheep leading a group of wolves.
Q&A
Q: Since Hongchen Group started and moved into a new plant in 2017, after more than two years of operation, can you talk about the proud achievements or the most touching things and experiences? (Such as production capacity, technological breakthroughs, research and development of new products, etc.)
Zhang Hong: We started production in the second half of 2017, and the administrative department moved in in October 2018. I think that during the construction and start-up of the new factory, what we are most proud of is that our Hongchen people have completed it in two years. The preparation and commissioning of three complete production lines has greatly improved our production capacity. Not only did we enrich and improve product varieties, but also because of the subdivision of production lines, product quality has also been greatly improved.
In addition, in the preparatory process, including infrastructure construction, equipment entry, personnel and other issues, personnel is the biggest difficulty. The difficulty in employment is a problem that has always plagued the company, including a large number of gaps in grassroots management, but these matters are all in the entire group. With the joint efforts of the company, the solution was quickly resolved. In this process, I have a deeper understanding of the efforts and spirit of Hongchen people.
Q&A
Q: "Good Glasses Hongchen Lenses" reveals how much Hongchen has explored in brand operation and innovation. Excuse me, how does Hongchen control product quality? What are the practices for product innovation?
Zhang Hong: In fact, in the past few years when I officially took over production, my main job was to improve on the basis of the original quality and how to make the quality more stable. The output is large to the conversion of the concept of "good glasses Hongchen lenses", so our internal meetings are not allowed to say that our advantage is large output, because output is not the core of the product, quality is. After ideological synchronization, setting up multiple supervisions for the original problems is the main way to improve quality. Although it can not be said to be perfect at present, we have made great progress. I believe that the future Hongchen lenses must be trustworthy!
Q&A
Q: Hongchen has always adopted multiple brands and its products cover the entire market network. With a new historical node and a new look at brand positioning and communication, how does Hongchen Optics upgrade its marketing and brand communication?
Zhang Hong: For many years, we have been insisting on building the core brand of "Hongchen" and reshaping the positioning of Hongchen in the channel. By continuously increasing the added value of the Hongchen brand, I have been thinking about the brand remodeling road. To this end, Hongchen Group has adjusted its layout at the corporate level, product layout and product quality. Specific upgrades will be gradually released in 2020, please pay more attention.
Q&A
Q: Looking at the current situation, in the context of domestic consumption upgrading, what kind of characteristics do you think consumption needs to show? What are the opportunities and challenges facing Hongchen Group?
Zhang Hong: The market is changing, and consumer demand is also changing. From the perspective of the domestic optical industry market, it is already at a crossroads from quantitative change to qualitative change. The transformation in the painful period is a challenge and an opportunity. With the transformation and upgrading of domestic consumption structure, I think consumption will gradually move towards a two-level differentiation. One is the strong recognition of branded products, and the other is representatives of non-branded products that only care about quality and carefully selected. Under the premise that opportunities and challenges coexist, in terms of brand building, there are still relatively few real domestic brands. This is an opportunity, but how to become a real brand will become another challenge. For the present, the 35th anniversary of Hongchen Group is a stage of self-summarization and a new beginning of another stage.
Post time: Nov-26-2020