Hongchen 2020 Strategy Conference
On August 25, the Chinese traditional Qixi Festival, at the same time, the Hongchen 2020 strategy conference was also held in Danyang Xiangyi Hotel. With the theme of ""New" Hongchen, Heart of the Future", several series of new products were released, as well as the strategy and layout of Hongchen Group in the future. More than 300 distributors and guests from all over the country witnessed this important moment of Hongchen Group.
Conference scene
Mr. Zhang Jiawen, chairman of the board of directors
Mr. Zhang Jiawen, chairman of Hongchen group, started an opening speech. First of all, he expressed his gratitude to customers and friends all over the country for their sincere companionship and full support to Hongchen! Then he reviewed the 35 years of Hongchen, since the founding of Hongchen group, step by step and unswervingly striding forward towards the goal, which has achieved the scale of Hongchen group. He said that in the future, under the new challenges of market, Hongchen group will keep pace with the times, comprehensively promote high-quality development, and start a new journey!
Mr. Yu Ronghai, Vice President
Then, Mr. Yu Ronghai, Vice President of Hongchen Group, explained the products, services, channel planning, and brand development to the guests from the three aspects of new series, new empowerment, and new architecture, so that the audience can have a deeper and comprehensive understanding of the confidence of the new brand planning. With attitude, we look forward to working with partners to create a new starting point for Hongchen brand.
Mr. Zhang Hong, General Manager
Finally, Mr. Zhang Hong, general manager of Hongchen Group, said: Today is the traditional Chinese Valentine's Day, and on this special day, the agent friends travel far and wide to meet together to witness the close relationship between Hongchen and its partners. ! It also interprets the new measures and trends of Hongchen in recent years through the gold medal garage, brand, and channel win-win. He said that Hongchen Group must be both big and strong. Only such an enterprise can stand firm and be fearless!
1. New series: six series
At the press conference, Hongchen launched six series of products, including Xingzan, Lanyue, Binyue, Honor, Zhenxue and Golden RX Lab. Next, Hongchen will take Hongchen brand + six series as the main direction of market promotion.
2. New empowerment
All series of Hongchen lenses will adopt the technology of top super hydrophobic coating, and the Golden RX series lenses will adopt ART active ray tracing technology. The quality of Hongchen lenses will upgrad, and the quality is guaranteed!
With education and training empowerment, Hongchen will continue to provide comprehensive and professional optical knowledge training for agents, customers and marketing teams. Let all partners have a deeper understanding of the prospects and development of the optical industry.
For promotion and empowerment, Hongchen Group will conduct corporate image promotion from multiple channels, integrate its own resources, and extract a unified and excellent corporate image, making Hongchen Lenses being a trusted brand in consumers mind.
3. New structure: new structure of cooperation channel model
A. Channel optimization
Hongchen's brand building has supported more than 30 core partners across the country, and the partners cooperate with each other for a win-win situation and realize the sharing of resources and value.
B. Policy optimization
National policies, industrial development, and high-quality products (Hongchen lenses) all promote the growth of the optical industry. In the future, building a platform for strategic cooperation and optimizing the entire industrial chain is an inevitable trend of development.
Post time: Mar-08-2020