On December 28, the launch ceremony of the Hongchen Group-Hongchen Eye Health High-Speed Railway title train was held grandly in Nanjing. Leveraging the driving force of "China Speed", we will deliver the concept of healthy lenses and rapidly develop the eye health business.
Exclusive title for high-speed rail debut
Mr. Zhang Jiawen, Chairman of Hongchen Group, Mr. Zhang Xing, General Manager of Hongchen Group, Ms. Wang Yuedi, Deputy General Manager of Hongchen Group, Ms. Ji Jiayi, Minister of Hongchen Group, Ms. Zhang Yan, Minister of Hongchen Group, and other senior executives attended this event. Let’s jointly unveil and cut the ribbon for this departure ceremony, and witness the launch of the Hongchen Group-Hongchen Eye Health high-speed train’s title train!
According to statistics, my country's high-speed rail operating mileage is approximately 42,000 kilometers, accounting for two-thirds of the world's high-speed rail operating mileage, ranking first in the world. High-speed rail has become a national business card in the new era, highlighting "China's speed."
Mr. Zhang Jiawen, Chairman of Hongchen Group, said: "2023 will be a year for Hongchen Group to develop strongly and set sail again. I believe that with the blessing of China's speed, Hongchen Group and Hongchen Eye Health Project will develop in a high-quality manner. Galloping forward on the road!
This cooperation with high-speed rail allows Hongchen Group-Hongchen Eye Health High-speed Railway’s named train to carry the new speed of high-speed rail, carrying the vision of “bringing our professional products and services to everyone with healthy vision needs” , convey the concept of "Hongchen Group Healthy China" to the society, comprehensively demonstrate the power of the brand, continue to create value for society, and promote the rapid development of China's eye health industry.
Join hands with "China Speed" to deepen brand layout
This time, Hongchen Group extended its marketing reach to high-speed rail, which is a milestone choice in the brand strategy. It plays a very important role in strengthening brand communication and consumer interaction, and further increasing visibility and market influence. Hongchen Group-Hongchen Eye Health High Speed Railway's named train will become a "mobile business card" of the brand, better conveying health concepts to consumers at "China speed", helping to improve people's visually healthy life and promote China's eye health The career develops rapidly.
The title train body color sticker reads "Hongchen Group, professional glasses choose Hongchen Eye Health" to deepen passengers' brand awareness of Hongchen Group and Hongchen Eye Health.
Entering the Hongchen Group-Hongchen Eye Health high-speed railway named train, whether it is the head film, table stickers, posters, brand marquees, voice broadcasts, or LED scroll screens, they all highlight the ingenuity, quality and brand care of Hongchen Eye Health, and provide The majority of passengers embarked on a new journey of immersing themselves in the Hongchen Eye Health brand, creating a strong healthy eye protection atmosphere and effectively enhancing the emotional connection between passengers and Hongchen Eye Health.
With the hundreds of millions of high-speed rail user base and word-of-mouth power, Hongchen Eye Health will continue to establish effective communication and interaction with more circles of people through the saturation attack launch of high-speed rail titled trains, and continuously deepen consumers’ understanding of Hongchen Eye Health. trust and favor to achieve a wider and deeper brand influence and enhance competitiveness.
Comprehensive empowerment to promote the development of eye health
As people pay more attention to health at a rapid pace, the health market has huge potential. In 2023, Hongchen Group takes "Hongchen Eye Health" as the core theme and carries out new planning for products, services, channels, brands, etc.; through group empowerment, brand effect, and education sector, it drives retail terminals, fully empowers eyewear stores, and builds a Hongchen Eye Health Ecosystem is a terminal retail service platform that strengthens close cooperation with agents and empowers retail to create a win-win circle.
In the future, Hongchen Group will also follow the new trends of the changing times, be based on craftsmanship, change for breakthrough innovation, focus on research and development, bring more innovative optometry products to consumers, and help improve people's visually healthy life , and at the same time continue to create social value through industrial synergy and continue to promote the rapid development of eye health!
we will attend 2024 Mido optical fair next year from Feb.3 to Feb.5. and we have some products as below, you can check what items you are interested in and contact us freely. Our clear blue cut lenses are hot sale this year, please find more details form our website. we also have RX preceitpion lens and so on
Post time: Dec-29-2023