After three years of development, Hongchen Health Lenses has formed sustained growth, steady support, upward brand power and strong centripetal force. This upgrade not only optimizes its unique brand memory points, but also creates a new brand system with a healthy attitude.
Hongchen Health Lenses 3.0
Relying on the Hongchen Group Healthy China corporate strategy
Focusing on the brand strategy of family eye health
Building a high-quality brand image of strength, responsibility, health and warmth
Reinterpreting Hongchen Health Lenses' exploration of eye health, promoting the upgrade of Hongchen Health Lenses' brand strategy, and continuously strengthening the consistent management of brand image.
Looking back at the visual style of Hongchen Healthy Lenses 2.0, we found a new breakthrough based on the previous style and started with the concept of "healthy lenses", giving Hongchen Healthy Lenses 3.0 a brand new visual style.
Continuously protect eye health with Hongchen Shield
In the overall vision of Hongchen Health Lenses
The shield is the element of the brand and is set throughout
It clarifies the style of Hongchen Health Lenses
It is also a basic understanding of Hongchen Health Lenses.
Extract the unique visual gene of Hongchen Health Lenses
[Hongchen Shield]
Flat and simple fits the healthy aesthetic
Based on the systematization strategy
[Optimize fonts]
Hongchen Health Lenses
After the .0 upgrade, the brand logo is flatter and simpler
The fonts in the full name of the brand and the shield logo are kept in the same font
The overall font is square and straight, with a high page occupancy rate
Compared to traditional serif fonts, the stroke details are handled more cleanly and smoothly
While improving recognition, it is more concise and modern.
All-round upgrade strengthens brand characteristics
Hongchen Health Lens 3.0 new version brand visual "Health Shield" element
Flexibly applied in core materials, external promotion and communication and other scenarios
Strengthens brand characteristics.
In the future, Hongchen healthy lenses will be healthier, more comfortable, more innovative and more inclusive! Continue to create a healthy visual experience that subverts imagination for users, allowing consumers to have an excellent visual experience, stay healthy and safe, and enjoy a high-quality smart life.
we will attend the 2024 Beijing Optical Fair on Sep.10~Sep.12, welcome to our booth. You can know our products first, please check which items you are interested in and contact us freely. Now Summer is coming, Our photochromic lenses are hot sale , please find more details form our website. we also have RX preceitpion lens and so on.
Post time: Jul-05-2024