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Today, the "Xinhua Daily" front-page column "Spelling out a new picture of Chinese-style modernization in Jiangsu—Reports from 65 grassroots research and observation points (Second Season)" focused on Danyang Glasses on the e-commerce platform. The practice of finding cross-border business opportunities.

On the morning of July 5, when the reporter came to the Danyang Glasses E-Commerce Industrial Park in Situ Town, Danyang City again, Zhang Yan, the person in charge, was leading the Southeast Asian e-commerce platform Shopee investment manager Chen Peiqi and her team to visit the industrial park.
"This is the third cross-border e-commerce platform inspection group in the past month. We will introduce to them in detail Danyang's complete glasses industry foundation and unique advantages in the field of optical glasses." Zhang Yan told reporters that during the on-site visit After the industrial park and a number of glasses companies, the visiting cross-border e-commerce platforms have taken a fancy to the broad development prospects of Danyang glasses in the e-commerce C-end market, and have expressed their cooperation intentions.

The glasses industry is one of the pillar industries and characteristic industries in Danyang City. The annual output of the city is more than 100 million pairs of frames and more than 400 million pairs of lenses, of which the output of lenses accounts for 75% of the national total and 40% of the world's total. As a provincial cross-border e-commerce industrial park, Danyang Optical E-commerce Industrial Park has a total of 218 eyewear companies, including foreign trade sales companies, comprehensive service companies, e-commerce training companies, etc. Among them, 68 companies are engaged in cross-border e-commerce business Home. When the reporter came to interview half a year ago, the industrial park only cooperated with 8 cross-border e-commerce platforms, and now the number has climbed to 20.

In the office area of the settled company on the 8th floor of the industrial park, Lan Huafeng, director of the e-commerce department of Jiangsu Huiding Optical Glasses Co., Ltd., took the live data just sent by the big data center of the industrial park and held a brief analysis meeting with the team members The design department next door is adjusting the color matching of the glasses frames according to the needs of customers who placed orders in the previous live broadcast.

"In June this year, our online sales exceeded 5 million yuan, which is 2.5 times that of the same period last year." Lan Huafeng told reporters that in addition to the original reading glasses, this year the company added polarizers and sunglasses to the live delivery. And other categories, with the help of the "618" promotional activities on the e-commerce platform and the Dongfeng of the 2023 Danyang Optical Festival, the online sales in the first half of the year have exceeded 20 million yuan, and the annual sales are expected to exceed 44 million yuan. "This explosive growth has also exposed our problems in customer service and after-sales. Under the guidance of the industrial park, we have cooperated with many universities in terms of talents, refined the division of labor, and prepared for the 'Double 11' promotion in the second half of the year. Let’s lay the groundwork.”

Dig deep into the "reservoir" of talents. Since the beginning of this year, Danyang Glasses Industrial Park has actively carried out the exchange and sharing activities of "e-commerce entering the campus". It has jointly built an internship and training base for college students with Nanjing Normal University Zhongbei College and Zhenjiang Higher College to cultivate e-commerce operations and product design in a step-by-step manner. , Data analysis and other professional talents, recruit talents and gather energy for settled enterprises.

"In the second half of the year, we will also organize glasses companies to go to Malaysia, Singapore and other countries along the 'Belt and Road' for on-the-spot docking." Zhang Yan said that since the beginning of this year, the industrial park has carried out a total of intellectual property protection and cross-border e-commerce for the settled companies. There were 15 business training sessions including operation, to hold the rudder firmly and set the course for enterprises to "go to sea". From January to June this year, Danyang glasses e-commerce sales exceeded 1.2 billion yuan.

Post time: Jul-07-2023